Keyword Index

B

  • Balance and Fitness Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method [Volume 14, Issue 9, 2017, Pages 57-76]
  • Behavioral Wills Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University) [Volume 14, Issue 9, 2017, Pages 29-44]

C

  • Company’s Portfolio Management Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method [Volume 14, Issue 9, 2017, Pages 57-76]
  • Company’s Social Responsibility Surveying the Relation between Aspects of Company’s Social Responsibility and Cus-tomer’s Loyalty (Case Study: Raja Trans-portation Company) [Volume 14, Issue 9, 2017, Pages 77-90]
  • Consume Experience Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University) [Volume 14, Issue 9, 2017, Pages 29-44]
  • Consumer’s View Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]
  • Customer Portfolio Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method [Volume 14, Issue 9, 2017, Pages 57-76]
  • Customer’s Satisfaction Surveying the Relation between Aspects of Company’s Social Responsibility and Cus-tomer’s Loyalty (Case Study: Raja Trans-portation Company) [Volume 14, Issue 9, 2017, Pages 77-90]

E

  • Explore Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method [Volume 14, Issue 9, 2017, Pages 57-76]

L

  • Loyalty Surveying the Relation between Aspects of Company’s Social Responsibility and Cus-tomer’s Loyalty (Case Study: Raja Trans-portation Company) [Volume 14, Issue 9, 2017, Pages 77-90]

M

  • Marketing Audit Surveying Influence of Business Strategy, Generosity, and Environmental Mobility on Marketing Performance; Determining Marketing Audit Role (Case Study: Pharmaceutic Companies) [Volume 14, Issue 9, 2017, Pages 45-56]
  • Marketing Environment Surveying Influence of Business Strategy, Generosity, and Environmental Mobility on Marketing Performance; Determining Marketing Audit Role (Case Study: Pharmaceutic Companies) [Volume 14, Issue 9, 2017, Pages 45-56]
  • Marketing Performance Surveying Influence of Business Strategy, Generosity, and Environmental Mobility on Marketing Performance; Determining Marketing Audit Role (Case Study: Pharmaceutic Companies) [Volume 14, Issue 9, 2017, Pages 45-56]
  • Mental Involvement Level Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]
  • Message Apparent Attractiveness Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]
  • Message Source Validity Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]
  • Mouth-to-mouth Com-munication Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University) [Volume 14, Issue 9, 2017, Pages 29-44]

O

  • Operation Conceptualization of “Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method [Volume 14, Issue 9, 2017, Pages 57-76]
  • Origin Country Influence Presenting Structural Model for Influence of Origin Country on Specific Value of Brand (Case Study: Pharmaceutical In-dustry) [Volume 14, Issue 9, 2017, Pages 1-14]

P

  • Pharmaceutical Products Presenting Structural Model for Influence of Origin Country on Specific Value of Brand (Case Study: Pharmaceutical In-dustry) [Volume 14, Issue 9, 2017, Pages 1-14]

R

  • Risk Taking Rate Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]

S

  • Sadness Intensity Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University) [Volume 14, Issue 9, 2017, Pages 29-44]
  • Satisfaction Surveying Influence of Different Aspects of Consume Experience on Post-consume Variables (Satisfaction, Sadness Intensity, Mouth-to-mouth Communication, and Behavioral Wills) (Case Study: Mashhad Azad University) [Volume 14, Issue 9, 2017, Pages 29-44]
  • Specific Value of Brand Presenting Structural Model for Influence of Origin Country on Specific Value of Brand (Case Study: Pharmaceutical In-dustry) [Volume 14, Issue 9, 2017, Pages 1-14]

V

  • Virus marketing Surveying Influence of Apparent Attrac-tiveness and Validity of Virus Message Source on Consumer’s view to Brand [Volume 14, Issue 9, 2017, Pages 15-28]